Spectrum Communications & Consulting Inc. Blog: April 2017
In an interesting change, Google has begun testing a new search format that will have a deep impact on the home improvement industry. When customers search for your services, Google displays your company in the local search results alongside your Google reviews. The new format tests only displa...
In an interesting change, Google has begun testing a new search format that will have a deep impact on the moving industry. When customers search for your services, Google displays your company in the local search results alongside your Google reviews. The new format tests only displaying companies...
Here at Spectrum, we are constantly thinking up and designing innovative ways to grow your business. In the remodeling industry, we know that contests are a great way to introduce your brand to prospective new customers. To help you win more business through remodeling contests, we’ve put together a...
Your number one goal when you head out to a potential customer’s home for your initial visit is to build trust. After all, to confidently hire you, your customer must have confidence that you will do what you say you will. There is one question that you may be leaving out of your sales script that c...
Your number one goal when you head out to a potential customer’s home for your initial visit is to build trust. After all, to confidently hire you, your customer must have confidence that you will do what you say you will. There is one question that you may be leaving out of your sales script that c...
Here at Spectrum, we are always looking for new ways to drive your business forward. One of the classic lead generation sources for remodelers is the contest entry – where you offer an entry into a contest for free services as a conversation-starter for home owners. This has been a tried-and-true st...
The ice has thawed. The trees are blooming. Your crews are probably swapping out their coats for hoodies. That can only mean one thing – it’s time to get ready for summer! As a mover, there are 3 important items you need to get squared away now, so that you don’t need to worry about it during t...
There is nothing more demoralizing in home improvement sales than cancellations. The good news is that any cancelled sale is recoverable. After all, the customer has already acknowledged that you are the right company for the job. You just need to re-sell them on your value! Here are 3 methods to re...
As a home improvement manufacturer, it can be difficult to keep up with the range of marketing options out there for your dealers. Here at Spectrum, we specialize in digital marketing for networks like yours, so feel free to borrow our expertise! As we reported previously, Angie’s List has implement...
Your real competition is not the other established mover in town. Your real competition is the fly-by-night, amateur mover who can charge bottom-dollar pricing for substandard or even illegal service. Chuck-in-a-Truck will move your stuff... to the nearest pawn shop! If you are strategic in selling...
