Attic remodeling in Chicago Interior remodeling company in St. Louis Basement renovation company in New England In the SEO industry, the above phrases are known as “long-tail keywords” or LTKs. They are longer and more specific than their “short” counterparts, which are more frequently searched. How...


Google knows you better than you think. By constantly reinventing the algorithm that drives its search results, Google is doing one thing: becoming more intuitive. That’s right; Google is becoming better and better at discerning what people are searching for. In addition to organizing the Internet’s...


Every now and again, I come across a website that’s obviously made for people. And it makes me feel good – the way a website is supposed to. The best websites are driven by aesthetics and always strive to give users the best possible experience. To be completely honest, the Internet of 20...


What sets your local search listing apart from the rest of the stack? If you don’t have the answer or if you don’t rank at all in local search, Google 360 is a game changer. Consumers are constantly looking to see what sets your business apart. With so much information online, they're no longer si...


One Christmas Eve, three ghosts paid ol’ Ebenezer Scrooge a visit. They made him realize two things: 1) He’s been bad and 2) being good is much more rewarding. In so many words, that’s what Matt Cutts has been telling people who try to scrooge Google (i.e., get to the top of a search page une...


In 2012, Amazon.com went down for 49 minutes. As a result, the company lost nearly $6 million in sales. Six. Million. In less than an hour. On average, each unique visitor will spend about $189 with Amazon. To put this in perspective, that’s five times more than what eBay’s unique visitors spend.Ama...


So here’s what happened at a gourmet grocery store about 15 years ago: Researchers from Stanford and Columbia University set up a display of high-quality jams for customers to sample. Customers were also incentivized to buy a jar with a $1-off coupon. Half the customers were shown a display with 24...


Google’s last algorithm update, affectionately known as Panda, stepped aside late last month.  On October 3, 2013 Google announced Hummingbird, which is being billed as the company’s largest algorithmic change in 12 years. Google, believe it or not, has been around for 15 years. What is Humming...


The form to your right is an indicator that your computer has spyware. If you're seeing a form like this on your moving site, please uninstall any Internet toolbars you have, especially KeyBar. Why is this happening? Several movers have recently reported seeing invasive quote forms on their moving w...


The estimated reading time for this article is 3 minutes.  Voice Search, or Search by Voice, is anything but classic. It's the Google product that allows you to speak your query rather than type it. It's a lot like Siri, Apple's personal assistant software, only you can use it on your desktop....


About Spectrum

Spectrum is a premier digital lead generation and software company. In building a custom website, utilizing our patented Sales Automation and CRM Software platform, and providing lead generation services to drive targeted traffic we are able to help businesses like you grow. As a Google Elite Partner ranking in the top 1%, Google rates us as one of the best agencies in the world in performance and customer care. Rely on Spectrum’s innovative software and marketing services to grow your business and bottom line, guaranteed!

Digital Marketing
Rethink the way you market, integrate your lead generation strategies into one.
Spectrum Insider
Maximize your success with Spectrum’s unique approach to lead generation.
Software Innovation
Stay up to date on the latest and greatest lead generation software.
Get Spectrum's Latest Resources In Your Inbox.