Given the virtually unlimited amount of space that Google allots its Gmail users, more and more people are treating their account as a sort of digital storage service. When they're not deleted, most photos, e-mails and documents are either archived or left in the inbox -- a practice which begs the q...


When it comes to finding business marketing success online, few things will get you as far as trust. To dominate industry-specific keywords and become an ostensibly visible company on the Internet, everything you do must emanate trust. Not only is it the cornerstone of healthy human relationships, i...


If Your Marketing Sucks...

You are great at what you do. Your customers love your service. Your employees commend your leadership. Your company is where it is today because of your choices and your initiatives. Thus far, you did a fine job. But you want more. You need marketing. A solid marketing strategy will establish your...


A comprehensive Search Engine Optimization (SEO) strategy has proven time and again to be a necessary foundation for any company marketing themselves on the Internet. Kudos if your business also participates in some form of social media (i.e. Facebook, Twitter, Google+, LinkedIn). However, now that...


Today's business owners must take an active role in their online reputation. Developing a comprehensive plan to maintain and grow your online reviews, whether you do it on your own or with the help of an expert firm, is vital to your success. If you haven't considered your online reputation, try not...


In an attempt to understand the ever-changing landscape of mobile usage, Nielson Media Research, the company that creates the Nielsen Ratings, took a survey of more than 2,000 smartphone users. The results were then compiled with data from the Nielsen Smartphone Analytics Panel. The results are a co...


If you want your website to be a competitive force on the Internet, you have to play by the rules -- Google's rules, that is. Below are the 4 biggest, most common and most dangerous mistakes plaguing today's websites. If you learn to recognize and avoid them, your website's SEO and user experience w...


About Spectrum

Spectrum is a premier digital lead generation and software company. In building a custom website, utilizing our patented Sales Automation and CRM Software platform, and providing lead generation services to drive targeted traffic we are able to help businesses like you grow. As a Google Elite Partner ranking in the top 1%, Google rates us as one of the best agencies in the world in performance and customer care. Rely on Spectrum’s innovative software and marketing services to grow your business and bottom line, guaranteed!

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