Bill Steele

About Bill Steele

Bill Steele is a search marketing professional with over 17 years experience optimizing and promoting websites for success in organic and paid search engine rankings. He has achieved B2C and B2B rankings for businesses of all sizes - ranging from small businesses to corporations. Follow Bill on Google+


An informative, persuasive message is critical to any advertising campaign. Since your website is a form of advertising, you need to present a compelling message that will get prospects to take action. However, you also need to ensure that your website appears in search engines like Google. To do th...


Before you create content (i.e., articles, webinars, SlideShares, etc.), you must first have a very clear understanding of your target audience. These are the people you would most benefit from influencing. These are your prospects; your (hopefully) future customers. The most actionable tip I can of...


A comprehensive Search Engine Optimization (SEO) strategy has proven time and again to be a necessary foundation for any company marketing themselves on the Internet. Kudos if your business also participates in some form of social media (i.e. Facebook, Twitter, Google+, LinkedIn). However, now that...


Little-known fact: free listings are the key to successfully promoting your local business online. The Internet, without question, is the primary method of individuals and businesses alike to research local companies. More and more businesses are reaching these prospects through the use of free loca...


Nearly five months ago, Google Places became Google+ Local - impacting, yet again, the way small businesses are found on the world's most dominant search engine. Although the changes made for a profoundly better and more intuitive user experience, the transition into this new platform was not entire...


There is no shortage of “miracle cures” that promise to get your company website on the coveted 1 page of Google. However, while many of these services did work at some point, Google’s ever-evolving algorithm and constantly changing rules have since made them not only obsolete, but detrimental to yo...


If you are marketing your business on the Internet, or know of someone who is, you may have heard that being on page 1 of a Google, Bing or Yahoo Search Engine Results Page (SERP) can contribute substantially to your sales efforts. Appearing in front of prospective customers while they are actively...


No matter what you are in the business of selling, people will use all types of phrases to describe it. Over many years I have played a role in the optimization of hundreds of websites. At the start of every one of the projects, the business owner or marketing team responsible for the sites’ success...


About Spectrum

Spectrum is a premier digital lead generation and software company. In building a custom website, utilizing our patented Sales Automation and CRM Software platform, and providing lead generation services to drive targeted traffic we are able to help businesses like you grow. As a Google Elite Partner ranking in the top 1%, Google rates us as one of the best agencies in the world in performance and customer care. Rely on Spectrum’s innovative software and marketing services to grow your business and bottom line, guaranteed!

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