Live chat is a software application that many B2C business owners choose to implement on their website. It's not exactly the newest technology; it's actually a relatively old form of communication by now. However, in the context of today's text-heavy society, live chat is more impactful and more use...


Ultimately, whether or not you should cheat your way to the top of a search engine results page depends on several factors. However, before we take each of those determinants into consideration, it's important to note that cheating theGoogle algorithm isn't illegal (in the traditional sense). If you...


An extremely effective way to raise your organic search engine rankings and build a great online reputation is through anchor text, which is a visible, hyperlinked word or phrase (exactly like the one in this sentence) that takes you to another web page when clicked. Google, Bing and other search en...


Earlier this month, we published an article that highlighted the Facebook News Feed changes Mark Zuckerberg announced on March 7. The amendments are almost exclusively on the aesthetic front, as Zuckerberg based them on the fact that almost 50% of the content in today's News Feed is visual -- made u...


If the there was ever a communications business marketing dragon with two identical heads, one brain would be social media oriented while the other would focus solely on blogging. It's the truth. Both forms of online marketing are equally important to the success of any business marketing plan. Alth...


Pay-per-click ads, as most of you well-know, appear on the side and at the top of Google, Bing and Yahoo! SERPs. They're used to direct customer traffic to websites, funneling millions of people to the optimized landing pages of companies from virtually every industry. Pay-per-click, or PPC, is a tr...


Business owners, more than anyone else, understand the importance of precise, accurate data and the impact it can have on a company's success. Marketers have long relied on concrete data to make impactful decisions that would truly resonate with the goals and objectives of a business, both long- and...


Somehow, Facebook has a way of giving every new adaption of their site a profound feel while simultaneously making their recently changed version seem old, tired and utterly out-of-date. Yesterday's unveiling was no exception. When Mark Zuckerberg revealed the News Feed design and functionality chan...


In light of Google's recent algorithmic adjustments, the search engine leader has released some hints intended for users who want "to get ratings, reviews and recommendations that are relevant, helpful, and trustworthy." Google also notes that the changes they've made are there to "protect both busi...


In late 2012, we published an article about responsive website design, or RWD, a revolutionary new approach to crafting sites, which delivers an optimal viewing experience for users regardless of the device they're using. Consider this your 2013 update. Unlike regular websites that aren't able to di...


About Spectrum

Spectrum is a premier digital lead generation and software company. In building a custom website, utilizing our patented Sales Automation and CRM Software platform, and providing lead generation services to drive targeted traffic we are able to help businesses like you grow. As a Google Elite Partner ranking in the top 1%, Google rates us as one of the best agencies in the world in performance and customer care. Rely on Spectrum’s innovative software and marketing services to grow your business and bottom line, guaranteed!

Digital Marketing
Rethink the way you market, integrate your lead generation strategies into one.
Spectrum Insider
Maximize your success with Spectrum’s unique approach to lead generation.
Software Innovation
Stay up to date on the latest and greatest lead generation software.
Get Spectrum's Latest Resources In Your Inbox.