March 2014 - Blog - Spectrum Communications & Consulting Inc.

10 Questions That Will Help You Make Sense of Paid Search Advertising

Written by Eddie Shleyner on March 31, 2014

AdWords, Google’s online advertising service, is how Google makes its money -- $57.86 billion in 2013, to be exact. So if the annual revenue Google makes from AdWords can buy 57 Taj Mahals, why isn’t everyone who uses the service getting filthy rich, too? The fact of the matter is that Google makes...

Google Has Given Home Improvement Companies a Better Way to Find Quality Leads

Written by Ty King on March 08, 2014

Attic remodeling in Chicago Interior remodeling company in St. Louis Basement renovation company in New England In the SEO industry, the above phrases are known as “long-tail keywords” or LTKs. They are longer and more specific than their “short” counterparts, which are more frequently searched. How...

Where You Rank On Google Is Now Irrelevant Because the Search Giant Cannibalized Itself

Written by Ty King on March 03, 2014

Google knows you better than you think. By constantly reinventing the algorithm that drives its search results, Google is doing one thing: becoming more intuitive. That’s right; Google is becoming better and better at discerning what people are searching for. In addition to organizing the Internet’s...