Spectrum Communications & Consulting Inc. Blog: August 2017
In a perfect world, you’d have all the time to run your business, manage people, and develop the perfect marketing plan to drive your business forward. But in reality, one of these items usually falls to the wayside—and it’s typically your marketing. Let’s break down why this happens. 1. Skill...
As a contractor, you know that having a strong sales team is the key to gaining business and converting leads into lifelong customers. As it is, a great sales presentation should be an indication of the great service to come. Sometimes, it’s easy to forget that finding success in sales boils down to...
Generating leads is the key to expanding your business, but do you have a solid marketing plan to ensure continued growth? Between online visibility, digital ads, and maintaining a relationship with current customers, there are a lot of factors that must work together in order for your business to r...
Visual marketing is quickly becoming one of the most important selling tools for your business. Luckily for you as a remodeler, you’re in the business of making customers' homes look and feel better. How can you take professional-grade photos to feature your work without hiring a professional photog...
This week, Google announced a major update to their AdWords platform that will improve the way you market your business on mobile. The update streamlines your advertisements by improving user engagement and readability. As digital marketing experts, we’ve broken down the things you need to know...
Maintaining a loyal customer base is key for any business, and growing a company requires constant customer satisfaction. With today’s technology, you don’t have to wait for a customer to call for you to get a sense of your performance and make changes. With Spectrum's survey tool, you can...
In May, Angie’s List rocked the home services world by announcing its buyout from rival company, IAC, also known as HomeAdvisor’s parent company. After a difficult year of poor stock performance, consistent layoffs, and the introduction of their “freemium” model to attract disinterested consume...
To have an effective in-home consultation, you need to show your potential customers that you can make their vision a reality. You can tell them everything your company does, but having visual evidence will make your pitch much more compelling. Spectrum drives digital lead generation, but we recog...
In the home improvement industry, we are constantly looking for new ways to make the phone ring. From billboards to TV ads to great websites, we want to persuade potential customers on the market for our products to pick up the phone and call us. A great Google feature just became available to help...
As a Spectrum partner, you have access to new and innovative ways to grow your business online. With the rise of social media and customers shopping for your services on smart-phones, we are seeing that high-quality video content separates great companies from good companies and contributes t...
