Spectrum Communications & Consulting Inc. Blog: June 2016
It’s tough to generate moving leads online. Your company needs to be visible on Google, with the right reputation, and with an easy-to-navigate site. With such a tough competitive environment, where huge companies like Two Men and a Truck and Yelp seem to be colluding against you, you need to nail y...
Let’s be honest, most customers that choose to give you a review without you asking aren’t the nicest folks—they are generally crazy customers ranting about something that went wrong. Whether it’s an angry one-legger ranting about how they don’t need their spouse to make a remodeling decision or jus...
There is a whole lot to love in the Google Local platform. For starters, you can advertise your business directly in Google searches at no cost for your core services. On top of that, your Google Local profile will appear almost every time your brand name is searched. Spruced up with...
Malicious and shady operators are out there in your industry. Maybe a competitor who can’t compete honestly, or maybe an angry ex-employee, there are people out there who write fake reviews to damage your business. Here is a guide for what to do when the fishy one-star reviews come in! First, let’s...
Moving is a numbers game. As your business grows, you will be handling a dizzying amount of marketing and sales sources. Keeping track of them can be a challenge, but it is also critical to profitably building your business. Each lead source will perform differently, both in how much it costs to gen...
Think about your remodeling website like a search engine does – a search engine is a business that provides the searcher, their customer, with valuable and unique information. Search engines like Google have little use for websites that substantially duplicate other sites out there (even if that dup...
Curious how many remodelers place ads on Google? We did a study on that! Spoilers: 56% of award-winning remodelers are running paid-search ads. Some remodelers don’t fully realize the effect that the boom in smartphone searches will have on their business. The mass adoption of mobile sea...
Remodeling Magazine reports that 15-20% of sales appointments are one-leggers, or sales appointments with only one homeowner present. That percentage is even higher in suburbs and during summer. Rather than losing 20%+ of possible business, you should take steps when setting the appointment and runn...
