As of 2014, Google+ has over 540 million active monthly users, which means it’s grown by nearly 200% over the past year! With the value of Google+ increasing every day, we have to stop thinking of this platform as a ghost town and take it for what it really is: an invaluable lead generation tool. In...


New-age technology has ushered in a brand new way to connect with customers all over the world. Gone are the days of cold calling and mass mailings. No longer do you need to wait for reports detailing the performance of your marketing efforts. Today – right now – you need to create social medi...


Pinterest has quickly grown into one of the most popular social media platforms on the web. With more than 70 million users and 30 billion pins to-date, there is something about this visual-centric platform that users just can’t get enough of. Now, with the release of Guided Search, Pinterest ha...


British-born philosopher and religious scholar Alan Watts once eloquently stated: “The only way to make sense out of change is to plunge into it, move with it, and join the dance.” Change is an inescapable part of life, and while 2014 has brought many changes, one thing always stays the same: your s...


Besides death and taxes, there’s one universal chore that unites us all – sooner or later, we will all have to check our email. And whether you rise early to tackle the job before work, wait until the end of the day, or sneak glances at your personal inbox intermittently at your desk (don’t worry, y...


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According to Manta.com, a social networking site for small businesses, one-in-three small business owners spend three hours managing their social media accounts every week. 10% spend as much as 10 hours per week -- a healthy bit of time. But is it worth it? Because of the time commitment it requires...


Earlier this month, we published an article that highlighted the Facebook News Feed changes Mark Zuckerberg announced on March 7. The amendments are almost exclusively on the aesthetic front, as Zuckerberg based them on the fact that almost 50% of the content in today's News Feed is visual -- made u...


Somehow, Facebook has a way of giving every new adaption of their site a profound feel while simultaneously making their recently changed version seem old, tired and utterly out-of-date. Yesterday's unveiling was no exception. When Mark Zuckerberg revealed the News Feed design and functionality chan...


Still in beta development, Graph Search isn't accessible to the public yet. However, in anticipation for the launch of its latest product, Facebook invites users to join a waiting list and sit tight until the world's first social search engine drops. Mark Zuckerberg, Facebook's founder and CEO, call...


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Spectrum is a premier digital lead generation and software company. In building a custom website, utilizing our patented Sales Automation and CRM Software platform, and providing lead generation services to drive targeted traffic we are able to help businesses like you grow. As a Google Elite Partner ranking in the top 1%, Google rates us as one of the best agencies in the world in performance and customer care. Rely on Spectrum’s innovative software and marketing services to grow your business and bottom line, guaranteed!

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