Spectrum Communications & Consulting Inc. Blog: July 2017
Just this week, Facebook stock hit record highs, having grown 44% year-over-year. Facebook is a massive company, so growing by almost half is a huge deal. The driver behind that growth is surprising, and you may have noticed it taking over your Facebook newsfeed – highly targeted Facebook Ads. What...
In-home consultations are the key to generating revenue for your remodeling business. It’s your chance to meet with a potential customer and close a deal. At Spectrum, we build your online presence to obtain quality leads for your company, but we also understand your needs beyond the screen. There a...
Home improvement lead generation is becoming a crowded market. Just to name a few titanic companies you are competing with: Amazon Home Services.HomeAdvisor/Angie’s List – now one supersized conglomerate.Home Depot and the other big box home stores. That’s an intensely competitive marketplace! But l...
Listen to the team at WindowWorks explain how they outpace the competition every year. The home improvement space is super competitive in Chicagoland. To generate leads and sales, you need to beat the national brands with their huge TV budgets as well as the mom-and-pop shops who are willing to drop...
In the home improvement industry, your company’s growth follows a set path. From the struggle of being a one-man-show through the ultimate goal of selling your business or passing it on, you can count on passing the same 4 stages on your way. The Rockefeller Habits refers to the transitions bet...
There’s a famous phrase in sales, that “buyers are liars.” If you ask your customers why they buy from you, they will create a logical reason, but that will not be the true reason they chose to do business with you. Your marketing works the same way. If you ask your customer “where did you hear abou...
