Spectrum Communications & Consulting Inc. Blog: October 2017
Oftentimes, your dealers will have their hands so full running their businesses, that they will miss the big picture insights that can help them grow their businesses. Help your dealers sell more of your products by knowing what to look for at each stage of the sales funnel, and knowing what to fix...
Google is changing the way that home improvement businesses establish trust. Their new lead generation program, Google Home Services, features select contractors at the top of search results with a little green “Google guaranteed” checkmark. This badge promises consumers a trustworthy list of provid...
Growing a business’s customer base comes down to two things: attracting more leads and doing a better job of closing those leads. To successfully do both of these things, you need to understand the buyer’s process and how it relates to your business. We’ve broken down each stage of the buying proces...
Oftentimes, you have great insights at corporate that can help your dealers grow their businesses and sell more of your products. That advice can fall on deaf ears, though, if your dealers feel that you don’t understand their business or that you don’t understand their market. That’s why it’s import...
As a contractor, you know the importance of social media as a revenue generator for your business. With over 2 billion monthly active users on Facebook, the potential to gain new business is overwhelming. While the potential leads are numerous, they tend to be softer leads (aka people that aren’t as...
We hear it all the time: the digital age is here, and it’s evolving faster than most industries can keep up with. It’s an idea that creates a lot of excitement because of the many ways content can be shared and supported across multiple platforms. This expanding digital marketplace, however, also ca...
Promotions are an effective way to generate interest in your business, but if they aren’t done right, they can have a negative effect on your ability to generate leads. We’ve covered effective promotion types in a past post, but now we’re taking you through some common issues we see in home service...
Your business probably has a quote form that allows people to contact you through your website. But is your form actually capturing all of those hot leads you want it to capture? We have a feeling the answer might be no. If you haven’t looked at your quote form in a while, ask yourself these three...
