Spectrum Communications & Consulting Inc. Blog: July 2013
Your company website isn't the only place potential customers will go to interact with your brand online. Social media platforms as well as local search and business accreditation websites can also serve as resources for people who may want to do business with you. Sites like Facebook, Twitter, Yelp...
Your company's website, regardless of the product or professional service you offer, is an incredibly powerful marketing tool. This is especially true if your business depends on a consistent stream of quality leads. Recently, we initiated an A/B test which completely reinforces the notion that trus...
Ever heard of Kimberly-Clark? No, it's not a person. It's a corporation -- a major one. Kimberly-Clark (KMB) is a publically traded, multi-billion dollar company with nearly 60,000 employees. It produces internationally distributed paper-based products that we all know and use and love. These includ...
These four steps revolve around four crucial words: optimize your landing pages. Landing pages, whether they're a product of your SEO or PPC efforts, deserve a great deal of attention and consideration. Their purpose, after all, is to sell potential customers. If prospects leave the landing page you...
