Spectrum Communications & Consulting Inc. Blog: February 2017
As a mover, you know the important of customer loyalty. One great move can win you referral business from friends and families for years to come. What you may not know is that you can strategically build customer loyalty, to turn your lasting relationships into a valuable source of more new mov...
As a remodeler, you know that working on someone’s home is an ongoing relationship. Your customers will call you for repairs, for advice, and to suggest referrals who need the same sort of help. What you may not know is that you can strategically build customer loyalty, to turn your lasting relation...
Customers buy on reputation. In the moving industry, they are inviting you into their home, and asking you to move all of their worldly possessions, maybe across the country or even the globe. Of course they need to trust you! To put your best foot forward, you can jumpstart the trust-building proce...
Remodeling Magazine just released their 2017 Cost VS Value Report. This is an in-depth look at the return on investment for a huge variety of home improvement projects nationwide and in your area. With this sort of data, your sales team can make a concrete argument to the consumer – after all, your...
Marketing is an expensive investment. With the amount of money on the table, you need to know which of your marketing channels are driving new customers to buy from you. When you are running a radio ad, a television ad, and a few print advertisements in different magazines, you need to know where ea...
You have an accountant to do your taxes. It’s a complicated task, and messing it up can cost you a lot of money. Your website operates in the same way. While most business owners start by running their own website, your business will quickly outgrow that model. You need an expert to manage your digi...
