We’ve seen this situation a hundred times: you’re looking at your Yelp listing one day, and everything is going great. Happy customers are sharing their experiences with your company, broadcasting your flawless reputation to the world. The next time you check, your positive reviews are gone and even...


Welcome back! In part one we focused entirely on online reviews and the incredible benefits they can provide for your home services business. In addition to implementing a solid online reputation management plan, there are other marketing methods you should incorporate in your overall strategy to in...


2015 is coming to a close and, if all went well, another successful year for your home services company is in the books. Since most people will spend the next few weeks visiting family, attending holiday parties and popping champagne, you probably don’t have too many jobs lined up, leaving you with...


For the past few months, we’ve been advocating all the wonderful ways the new Survey Tool can help your business. Have you checked it out yet? Getting started is quick and easy, and if you do have questions, you can always contact your account manager for help. More Surveys, More Reviews For those w...


Keeping up on trends and best practices in your industry should be a top concern for any quality remodeling company—and what better way to improve your own business than by learning how others have done the same thing? Recently, Remodeling Magazine released its annual report of the Top 550 remo...


The biggest mistake you can make with your home services company’s ad copy is picking one message and running with it. In doing so, you may see positive results, but you’re depriving yourself from knowing if other messages would yield more favorable outcomes. In paid search, you’re paying every time...


It’s true that consumers have become more selective than ever in choosing a company to do business with. In the customer-driven world of today, people don't do business with just anybody. They want quality products that come with quality service. 89% of consumers said they started doing business wit...


About Spectrum

Spectrum is a premier digital lead generation and software company. In building a custom website, utilizing our patented Sales Automation and CRM Software platform, and providing lead generation services to drive targeted traffic we are able to help businesses like you grow. As a Google Elite Partner ranking in the top 1%, Google rates us as one of the best agencies in the world in performance and customer care. Rely on Spectrum’s innovative software and marketing services to grow your business and bottom line, guaranteed!

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