Spectrum Communications & Consulting Inc. Blog: July 2014
You may have noticed – Google search results look drastically different! Instead of ads on the top with many placements down the side of the page, Google advertisements are inserted directly above and below the organic content. Advertisers (and some business owners) have been nervous about the chang...
“Catch it while you can!” “Last chance to save!” “Hey, it’s James.Let’s talk travel.” Taglines taglines taglines. Consumers hear them all day every day. Our emails are bombarded with these quick-pitch tidbits – and it has made it hard for us to keep caring. Blame your failed email campaign o...
This Fourth of July, after the party has died down and you’re sitting with your family and friends watching the fireworks show, make sure to have a look around – people watch for a minute. Take in the glee that’s all around you. Listen for the oohs and aahs from parents trying to heighten the moment...
I know what you’re thinking: here we go again. Here’s another Google product. Here’s yet another time burner. Here’s something else I have to spend a buck on. Believe me, I’m with you. Keeping up with Google’s ever-evolving landscape for the sake of your online marketing can be tiresome; it seems li...
