Updated: How to Enable The New Facebook Reviews Feature
Eager to jump right in and get reviews? Download our 3-Step Guide for instructions!
Your reputation online is not a single, unitary thing – it isn’t just your Yelp rating or your testimonials on your own website. It is the whole panorama a customer sees when they search for you on the web. Do a quick search for your company and tack the word “reviews” onto the end. You probably see 5-10 review websites where your past customers have sought you out and broadcast their opinions. With the right strategy, you can shape all of those listings and dominate the search.
An easy place to start would be Facebook! The social media behemoth recently enabled reviews for local businesses on the platform. With the full technical backing of Facebook, they even slot those legitimate reviews into Google search results.
And the reviews look pretty sharp, too, both on Facebook and in Google search results for your company!
The good news here is that, unlike Yelp, Facebook does not aggressively filter reviews – that means that once you impress a customer with your superior service and convince them to share their experience on your Facebook business page, that review is yours to keep.
With those advantages, you would be crazy not to hang a shingle on Facebook and request a handful of happy reviews! The only problem is that Facebook has recently changed their interface for local businesses, so the help documents out there are outdated. The Reputation Management team at Spectrum put together an updated 3-step guide for enabling reviews on your Facebook Page. Download it below and get started reaping the benefits of this new technology!