Take a deep breath—dealing with bad reviews is unfortunately just one of those things you must confront in the home services industry. Whether the issue was your fault or not, having a plan to deal with bad reviews is vital to managing the reputation of your business. We promise a bad review i...


Angie’s List Merger Update

In May, Angie’s List rocked the home services world by announcing its buyout from rival company, IAC, also known as HomeAdvisor’s parent company. After a difficult year of poor stock performance, consistent layoffs, and the introduction of their “freemium” model to attract disinterested consume...


Last week, Remodeling Magazine announced its annual list of the largest and most dynamic home improvement companies in the country. These companies are predicting considerable growth over last year, 11.2% growth from an average revenue of $17,845,090. To hit those aggressive growth goals, the nation...


In an interesting change, Google has begun testing a new search format that will have a deep impact on the home improvement industry. When customers search for your services, Google displays your company in the local search results alongside your Google reviews. The new format tests only displa...


As a home improvement manufacturer, it can be difficult to keep up with the range of marketing options out there for your dealers. Here at Spectrum, we specialize in digital marketing for networks like yours, so feel free to borrow our expertise! As we reported previously, Angie’s List has implement...


Draw a Map to the Sale

We all know that home improvement sales is relationship-based. This is why referrals close at such a high rate. It’s a challenge, though, to build that relationship in the home. Your sales team needs every advantage to develop trust and win the client over to doing business with you. One key techniq...


As a remodeler, you know that working on someone’s home is an ongoing relationship. Your customers will call you for repairs, for advice, and to suggest referrals who need the same sort of help. What you may not know is that you can strategically build customer loyalty, to turn your lasting relation...


As we reported previously, Angie’s List has implemented a huge change to their business model. Their basic subscription service is now free to consumers, allowing homeowners in your area to read reviews for your company and your competitors. The opening up triggered instant growth, with more than 1....


With the amount of review sites swirling around out there, it's hard to build a great reputation online. This is only becoming more important, as your customers read reviews before buying more products, they will come to expect to read reviews before making the purchase. For most of your customers,...


What Keeps the Top 550 on Top

When this year’s Remodeling Top 550 rankings came out, the team at Spectrum jumped on the data to try and determine some of the factors that make the best the best. We hope that our insights will help you improve your own remodeling company’s bottom line and make those who are already searching for...


About Spectrum

Spectrum is a premier digital lead generation and software company. In building a custom website, utilizing our patented Sales Automation and CRM Software platform, and providing lead generation services to drive targeted traffic we are able to help businesses like you grow. As a Google Elite Partner ranking in the top 1%, Google rates us as one of the best agencies in the world in performance and customer care. Rely on Spectrum’s innovative software and marketing services to grow your business and bottom line, guaranteed!

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