Ty King

About Ty King

Since 1992, I have been the President & CEO of Spectrum. I am very passionate about delivering tangible and significant Internet Marketing results for my customers. https://www.linkedin.com/in/spectrumtyking


A Good Response Is a Fast Response

According to the Harvard Business Review , companies that respond to their online leads in less than an hour are 7x more likely to “qualify” the lead . In other words, if you respond to a quote request, phone call, email – what have you – within 60 minutes, it’s far more likely you’ll convert that...


What sets your local search listing apart from the rest of the stack? If you don’t have the answer or if you don’t rank at all in local search, Google 360 is a game changer. Consumers are constantly looking to see what sets your business apart. With so much information online, they're no longer si...


Ever heard of Vivian Maier? She was born in New York City but spent the first half of her life in France. When she moved back to the United States, she settled in Chicago, where she worked as a nanny and took photographs in her spare time – tens of thousands of photographs. Her pictures, which are a...


So you’ve started working out the details of your business’s new website and social media campaign. There’s a lot to think about! Let’s briefly go over your lead generation strategy to make sure everything’s in order. Your site is built with responsive design? Check! It has eye-catching colors and a...


More people are using their mobile devices to browse the Internet than ever before. With 45% of American adults owning smart phones and 25% owning tablets, consumer Mobile Web traffic is unarguably on the rise and showing no signs of slowing down. With so many consumers surfing the Web, it has becom...


If you are familiar with the phrase “too much of a good thing is a bad thing”, welcome to Keyword Stuffing.  While most SEO personnel and copywriters abide by the regulations set forth by search engines, some rogue writers attempt to deceive the system. They artificially enhance their page rank...


Unlike your actual signature, email signatures are meant to be easily legible – providing your contact information while leaving a unique impression on everyone who reads it. Though the ultimate purpose is to reinforce your name, address and telephone number, you could offer so much more. You could...


The fourth Thursday of every November gives each American a day to reflect; it gives us all an opportunity to be thankful for the people and things in our lives that make a resounding difference: our family, our friends, the good fortunes we received throughout the year… these are all of paramount i...


What’s at the Soul of Great Advertising? Advertising isn’t logical – far from it, in fact. Advertising doesn’t have to make perfect sense; it doesn’t necessarily have to teach us anything or deliver tons of information or give us the skinny, either. No. Advertising doesn’t have to do any of that. T...


Last week I introduced how Instagram has taken over the photo sharing market on mobile phones. Where Instagram is a mobile photo sharing application Pinterest is the leading desktop photo sharing application. People react emotionally to pictures and think analytically when reading text. The beauty o...


About Spectrum

Spectrum is a premier digital lead generation and software company. In building a custom website, utilizing our patented Sales Automation and CRM Software platform, and providing lead generation services to drive targeted traffic we are able to help businesses like you grow. As a Google Elite Partner ranking in the top 1%, Google rates us as one of the best agencies in the world in performance and customer care. Rely on Spectrum’s innovative software and marketing services to grow your business and bottom line, guaranteed!

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