Ty King

About Ty King

Since 1992, I have been the President & CEO of Spectrum. I am very passionate about delivering tangible and significant Internet Marketing results for my customers. https://www.linkedin.com/in/spectrumtyking


Not Just a Pretty Picture: Instagram

In under a decade, Facebook and Twitter have been woven into our everyday lives. If you watch Monday Night Football, you’ll see ESPN promoting the hashtag #MNF. Businesses of all sizes leverage the power of social media to engage their customers and so should you. It’s amazing what a single picture...


In the weeks leading up to its September 21 release, the iPhone 5 has, rightfully so, been at the center of much hype. Consumers are asking many questions: what new features has Apple developed? How well is the new IOS 6 going to work? And, ultimately, what will this new technology mean for mobile m...


Google is at it again. They are buying up some internet real estate that will change the way we as consumers view search queries. Google will be buying Frommers’s, the travel Mecca of information. Google will be paying a reported $23 Million for the Frommer’s Brand. This brand is most notable for th...


In part two of this three part series I introduced eight types of traffic sources your business can utilize. In this third and final article, I will address traffic sources that should be kept away with a 10 foot stick. In search engine optimization (SEO) we classify traffic sources as either being...


A newcomer in the social media game, Google+ has yet to receive the credibility and brand exposure of Facebook.  Google+ is, however, becoming an integral part of generating online visibility for your company – especially following Google’s announcement on Wednesday that all Google Places Pages...


In the Part One of this three part series I dove head first into Google Analytics traffic sources. Google Analytics splits traffic between Search, Referral and Direct. However, there are multiple traffic sources that branch off of these three core categories. Breaking Down the Three Core Traffic Sou...


How are people getting to your website? Is it directly through a search engine organically or by clicking on an ad? There is a plethora of sources that drive traffic to your websites and new sources are being created every day. Understanding your current traffic sources is the first step in formulat...


Your Untapped Goldmine

Most Companies have a website with information about who they are and what they do. However, most Companies do not continually grow the content on their website. It remains stagnant, unchanging. Yawn. Website content or onsite SEO has always been important. But today, more than ever, it is vital tha...


Google Puts a Freeze on Web SPAM

Local search is changing the way consumers find and purchase products. Google is an ever evolving animal with the most recent change being Google’s algorithm adjustment referred to as the Penguin Update (Previously known as the Webspam Update).  This update is Google's way of cracking down on s...


Hey fellow Earthlings, Earth Day is right around the corner!  Sunday, April 22 is dedicated to this giant green and blue sphere we call home. There are many “green” initiatives that companies can take to participate in protecting our environment and reducing our ecological footprint. You and fe...


About Spectrum

Spectrum is a premier digital lead generation and software company. In building a custom website, utilizing our patented Sales Automation and CRM Software platform, and providing lead generation services to drive targeted traffic we are able to help businesses like you grow. As a Google Elite Partner ranking in the top 1%, Google rates us as one of the best agencies in the world in performance and customer care. Rely on Spectrum’s innovative software and marketing services to grow your business and bottom line, guaranteed!

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