Eddie Shleyner

About Eddie Shleyner

Eddie studied English, Rhetoric and Jedi mind tricks at the University of Illinois at Urbana-Champaign. Enthralled by all things editorial, Eddie loves his work as a copywriter and as Editor-in-Chief of the Spectrum blog. In his free time he likes to run and take photographs, although he no longer does so at the same time. Follow Eddie on Google+ and Twitter @eddieshleyner for more great content!


Google knows what it needs in order to find, crawl, and index your website. But do you know what it takes to play ball with Google? And really make it work for your business? Below are 13 signs your website is on the right track when it comes to getting found on the world’s largest search engine: 1....


Picture a plainly dressed man sitting outside on a piece of cardboard. He’s holding a cardboard sign. His coat is on. His scarf is wrapped around his neck. It’s raining. And yet most people ignore him, even though his sign reads: I’M BLIND. PLEASE HELP. A young, professionally dressed woman eventual...


Follow @SpectrumMktg on Twitter!

You’ll be happy you did. Spectrum is a full-service Internet marketing agency. We offer turnkey solutions for companies that want to revitalize their lead generation efforts. The good news is that you don’t have to pay for our services to benefit from our expertise! You just have to follow...


Below is a no-nonsense questionnaire every business owner should take. Please take it sooner rather than later.  Note: These questions are about your online marketing. The more questions you answer “Yes” to, the more likely it is that you’re adequately prepared for the online consumers of 2...


One Christmas Eve, three ghosts paid ol’ Ebenezer Scrooge a visit. They made him realize two things: 1) He’s been bad and 2) being good is much more rewarding. In so many words, that’s what Matt Cutts has been telling people who try to scrooge Google (i.e., get to the top of a search page une...


Hello, Business Owner. I’m a Responsive Website. I’m what the future looks like. And the future is closer than you think... Before you sign off, hear me out. Because when it comes to your website, switching to responsive design will bring your company the most value, the most usefulness – both now...


In 2012, Amazon.com went down for 49 minutes. As a result, the company lost nearly $6 million in sales. Six. Million. In less than an hour. On average, each unique visitor will spend about $189 with Amazon. To put this in perspective, that’s five times more than what eBay’s unique visitors spend.Ama...


So here’s what happened at a gourmet grocery store about 15 years ago: Researchers from Stanford and Columbia University set up a display of high-quality jams for customers to sample. Customers were also incentivized to buy a jar with a $1-off coupon. Half the customers were shown a display with 24...


Imagine a sixty-something woman wearing jeans and a sweater. A single gold band – her only piece of jewelry – adorns her ring finger. Her hair is thick and short and silver. She’s walking hand-in-hand with a brown-haired little boy who won't stop jumping. This was my grandmother, my babushka, i...


Google’s last algorithm update, affectionately known as Panda, stepped aside late last month.  On October 3, 2013 Google announced Hummingbird, which is being billed as the company’s largest algorithmic change in 12 years. Google, believe it or not, has been around for 15 years. What is Humming...


About Spectrum

Spectrum is a premier digital lead generation and software company. In building a custom website, utilizing our patented Sales Automation and CRM Software platform, and providing lead generation services to drive targeted traffic we are able to help businesses like you grow. As a Google Elite Partner ranking in the top 1%, Google rates us as one of the best agencies in the world in performance and customer care. Rely on Spectrum’s innovative software and marketing services to grow your business and bottom line, guaranteed!

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