Eddie Shleyner

About Eddie Shleyner

Eddie studied English, Rhetoric and Jedi mind tricks at the University of Illinois at Urbana-Champaign. Enthralled by all things editorial, Eddie loves his work as a copywriter and as Editor-in-Chief of the Spectrum blog. In his free time he likes to run and take photographs, although he no longer does so at the same time. Follow Eddie on Google+ and Twitter @eddieshleyner for more great content!


Good morning, you lead generation crackerjack, you. That’s right, you. It must be nice waking up to a steady flow of quality leads every day. But then again, what do you expect when you’re doing everything right? Your website is organized, informative, remarkably self-sufficient and it fits any scre...


Your company depends on a steady flow of quality leads to be profitable. Not a dribble; a flow – that’s why you've invested all that energy and moola to create a captivating website with great content, anchor text, and just the right amount of keywords. All that wo...


The estimated reading time for this article is 3 minutes.  Voice Search, or Search by Voice, is anything but classic. It's the Google product that allows you to speak your query rather than type it. It's a lot like Siri, Apple's personal assistant software, only you can use it on your desktop....


The estimated time to read this article is 5 minutes Are online leads important to your business? Then allow me to articulate one of your biggest fears: It happens every day… Your search engine marketing has worked: a qualified prospect has arrived at the homepage of your website. Your efforts hav...


Your company website isn't the only place potential customers will go to interact with your brand online. Social media platforms as well as local search and business accreditation websites can also serve as resources for people who may want to do business with you. Sites like Facebook, Twitter, Yelp...


Your company's website, regardless of the product or professional service you offer, is an incredibly powerful marketing tool. This is especially true if your business depends on a consistent stream of quality leads. Recently, we initiated an A/B test which completely reinforces the notion that trus...


Ever heard of Kimberly-Clark? No, it's not a person. It's a corporation -- a major one. Kimberly-Clark (KMB) is a publically traded, multi-billion dollar company with nearly 60,000 employees. It produces internationally distributed paper-based products that we all know and use and love. These includ...


These four steps revolve around four crucial words: optimize your landing pages. Landing pages, whether they're a product of your SEO or PPC efforts, deserve a great deal of attention and consideration. Their purpose, after all, is to sell potential customers. If prospects leave the landing page you...


When it comes to your company's Internet marketing, is it best to allocate time and money to your search engine optimization efforts or your pay-per-click advertising? Which is better for your business? PPC is a fantastic surface-level way to get your business in front of potential customers almost...


A bad Yelp review is like a hard punch in the gut. Only the pain doesn't go away. It lingers horribly in the pit of your stomach while your face illustrates the agony you're going through. Everyone can see it. Receiving a bad review on Yelp is extremely frustrating for a small business owner. Beside...


About Spectrum

Spectrum is a premier digital lead generation and software company. In building a custom website, utilizing our patented Sales Automation and CRM Software platform, and providing lead generation services to drive targeted traffic we are able to help businesses like you grow. As a Google Elite Partner ranking in the top 1%, Google rates us as one of the best agencies in the world in performance and customer care. Rely on Spectrum’s innovative software and marketing services to grow your business and bottom line, guaranteed!

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