Spectrum Communications & Consulting Inc. Blog: Moving
As a mover, you know the important of customer loyalty. One great move can win you referral business from friends and families for years to come. What you may not know is that you can strategically build customer loyalty, to turn your lasting relationships into a valuable source of more new mov...
Customers buy on reputation. In the moving industry, they are inviting you into their home, and asking you to move all of their worldly possessions, maybe across the country or even the globe. Of course they need to trust you! To put your best foot forward, you can jumpstart the trust-building proce...
Here at Spectrum, we are always looking for new ways to generate leads and bottom-line revenue for our partners. Today, we are announcing a partnership with HomeAdvisor, the largest nationwide source of home service leads available for retail. Here are some of the exciting developments we have to he...
Moving can be a brutally competitive business. With the amount of tiny companies charging next-to-nothing for their moves, you can really feel the pressure on pricing. One way to secure your company against price competition is to offer add-on services that your customer simply cannot resist. Here a...
Moving is a seasonal business. The American Moving and Storage Association named May as National Moving Month to mark the beginning of moving season. Roughly 65% of annual moves occur during the 6 months between April and September, and that busy season is coming to a close. It’s not all bad news, t...
Imagine this: it’s busy season. Your moving company is inundated with calls. Your sales team is going out and providing estimates, but the jobs just aren’t closing like they used to. Your sales team has performed fine in the past, so it’s not them. What gives? You have to think about your custo...
It’s tough to generate moving leads online. Your company needs to be visible on Google, with the right reputation, and with an easy-to-navigate site. With such a tough competitive environment, where huge companies like Two Men and a Truck and Yelp seem to be colluding against you, you need to nail y...
Imagine a sixty-something woman wearing jeans and a sweater. A single gold band – her only piece of jewelry – adorns her ring finger. Her hair is thick and short and silver. She’s walking hand-in-hand with a brown-haired little boy who won't stop jumping. This was my grandmother, my babushka, i...
The form to your right is an indicator that your computer has spyware. If you're seeing a form like this on your moving site, please uninstall any Internet toolbars you have, especially KeyBar. Why is this happening? Several movers have recently reported seeing invasive quote forms on their moving w...
