As a mover, you know the important of customer loyalty. One great move can win you referral business from friends and families for years to come. What you may not know is that you can strategically build customer loyalty, to turn your lasting relationships into a valuable source of more new moves.

Here are 3 messages you can send out to build customer loyalty, all of which we’ve proven out with our own successful clients!

Ask for Referrals

Everyone knows someone who needs help moving. But how you ask matters! Feel free to borrow this email template that we see doing great work for our customers.

Subject Line: Can I ask a favor?

Hello there FIRSTNAME -

Thanks again for inviting us to help with your move. I am looking to expand my business and hire on more great staff this year, so I thought I would reach out to you in the hopes of earning more business.

Like you saw with our team in your own home, it’s our goal to treat our customers’ homes like our own. Our job isn’t done until you are 100% satisfied and safely situated in your new home. Do you know one or two people who could use my help? If you do, would you please forward me their contact information?

I appreciate you taking the time to help us grow over here. Of course, we highly value your referrals, so your friends and family will receive the full VIP treatment.

Ask for Reviews

Your happy customers can help you today, by referring you one or two of their friends or family to do business with you. With an online review, though, they can give your business a permanent boost!

Don’t forget to ask your customers for feedback once the work is done, and encourage them to review you. It really helps if you have an incentive, as well. Raffles are easy to administer and highly effective.

Subject Line: Share your thoughts?


As a family-owned moving business in the community, we here at COMPANY NAME really appreciate you trusting us with your move.

If you have 2 minutes to spare, would you mind sharing a review of your experience with us?

Link to Review Page on Your Website

Thanks again for choosing us for your move!

Also, if you love the work we did, have a look at our referral program – we would be happy to work with your family and friends. Let us know, and we’ll be sure to give them the royal treatment.

This review request template gives you a solid start, but if you're ready to start making serious headway on reviews, download our full guide below!

If you aren't staying in touch with your customers, you are missing out on an important revenue stream. After all, you know your customer is more than one move in isolation. Your customer is a lifetime relationship, with your customer talking about you to friends and family, and with a smart strategy you can build more value from that relationship over time.