Rather Read? Here’s the Transcript What’s up everyone, welcome to Spectrum’s Marketing Minute. Today what we’re talking about is making sure that you’re truly tracking your offline advertising and how it effectively and cohesively works with everything you’re doing from a digital component. It’s no...


Coming up with advertising that drives business can be tough, so when something works, it’s easy to just stick with it and carry on. This causes a lot of companies to direct all their attention and marketing spend towards one advertising source instead of numerous channels. But this is a mistake! Yo...


There’s a famous phrase in sales, that “buyers are liars.” If you ask your customers why they buy from you, they will create a logical reason, but that will not be the true reason they chose to do business with you. Your marketing works the same way. If you ask your customer “where did you hear abou...


Marketing is an expensive investment. With the amount of money on the table, you need to know which of your marketing channels are driving new customers to buy from you. When you are running a radio ad, a television ad, and a few print advertisements in different magazines, you need to know where ea...


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