Spectrum Communications & Consulting Inc. Blog: lead generation
You don’t need an expensive camera to take great pictures of your work. All you need is the phone in your pocket! Your average smartphone has a camera that is more than sufficient to take quality photographs that will shine on your website and social media platforms. Wait… I need photos? Yes,...
Moving is a seasonal business. The American Moving and Storage Association named May as National Moving Month to mark the beginning of moving season. Roughly 65% of annual moves occur during the 6 months between April and September, and that busy season is coming to a close. It’s not all bad news, t...
Home improvement warranties are an important part of the sales process. They put your customer at ease dealing with you, knowing that if they run into trouble down the line, you and your manufacturers will make it right. That can put a burden on your bottom line, though, as warranty work takes over...
We listen to a lot of phone calls coming into our remodeling partners, and you might be surprised to see how often we see this conversation happen. Customer: “Do you sell Andersen?” (or any brand you don’t sell) Remodeler: “No, we sell our own brand of vinyl windows. Are you interested in those?” Cu...
Every salesman loves a referral – it’s like your previous customers have already sold the job, and your sales team only has to prepare the paperwork! In comparing different lead sources for remodelers, nothing compares to referrals, both in terms of having a high closing rate and a low rescission ra...
In the remodeling industry, we know that there is an ‘on season’ and an ‘off season.’ Customers just don’t relish the thought of replacing their windows while there’s snow on the ground. The holidays are hard to schedule around. You are going to have fewer leads and they’ll be harder to sell in the...
We’ve put a lot of thought into this question. After all, our remodeling partners pour cash into both the paper Yellow Pages and the internet equivalents. Here are some hard facts. We track where all of our leads come from, with unique phone numbers and URL tracking for each source. When you track y...
The classic marketing conundrum – you are running an expensive ad on television, and a couple of cheap ads on the radio. You have yard signs and home show coupons. Of course, your website is generating leads, too. As the sales appointments come in, how do you know where they’re coming from? You do w...
So you’ve started working out the details of your business’s new website and social media campaign. There’s a lot to think about! Let’s briefly go over your lead generation strategy to make sure everything’s in order. Your site is built with responsive design? Check! It has eye-catching colors and a...
Good morning, you lead generation crackerjack, you. That’s right, you. It must be nice waking up to a steady flow of quality leads every day. But then again, what do you expect when you’re doing everything right? Your website is organized, informative, remarkably self-sufficient and it fits any scre...
