Blog: Digital Marketing
Almost every home service company is doing testimonial videos now. You can see them on any major contractor or remodeler’s website or YouTube channel. This means if you want your business to stand out, you have to be doing them better. Now that everyone has a camera built into their phone, all the...
Advertising on YouTube is becoming an increasingly important avenue for home service businesses to capture and convert leads. Not only does it increase lead quality, but it also does so at an effective cost. If you want to get the most out of your YouTube ad spend, though, you have to tie your strat...
Your Customer Relationship Management (CRM) system tells a crucial story about your home service business: who’s interested in your services, and how they came to learn of them. When used correctly, this CRM data can be a powerful tool for generating more sales opportunities, but many businesses don...
As a home service business, you probably focus a good amount on how many leads you bring in. Leads are obviously important, but no matter how many you get, you can’t fix a bad sales strategy. Increasing your revenue may start with increasing your lead flow, but you also need to improve your other st...
Having a Customer Relationship Management system (CRM) is clearly important for home service businesses. They help you gather lead information and keep track of where a customer is in your business processes—but they can be so much more. Hidden within your CRM is a whole gold mine of potential...
If you ask the average home service professional if they are advertising on YouTube, most would say “no.” And we think it’s time to change that! YouTube advertising offers huge opportunities for contractors, service technicians, and remodelers. Let’s break down how YouTube ads will help you dri...
During certain points of the year, “too many leads” sounds like a dream come true. But when you’re actually faced with the situation, we all know it isn’t pleasant. You’ve spent all of this money on marketing, and now your hard-earned leads are overwhelming your business, leaving potential revenue s...
Here’s a nightmare situation we know many home service companies have faced: you’ve spent thousands of dollars on acquiring new business. Your marketing efforts are pulling in leads, and you have the systems in place to keep projects organized. But there’s one major thing missing—the talent to...
Game of Thrones, Billions, The Office— you’ve seen them all before and more and more similar binge-worthy programs seem to be airing online these days. Even shows like The Office that originally aired on traditional TV platforms, are being consumed mainly online. In fact, since 2012 TV viewers...
You’re a home service business trekking down a new path. Maybe you’re a window remodeler expanding into siding. Or an electrician that’s diving into installing home automation systems. Or maybe you’re just offering a slight variation on your standard set of services. Whatever the situation is, there...
