Blog: Digital Marketing
It’s no secret that there’s a shortage of skilled labor in the home services industry. Finding consistent team members can be tough, especially when the busy season rolls around and your company is preparing to complete a large number of jobs. How can you combat the labor shortage? Google’s tool is...
If your business advertises online, you’ve probably heard of Google Ads. Paid media is an ever-evolving entity that requires a large knowledge base in order to create effective campaigns that produce results. That’s why many businesses turn to agencies to help with their online advertising. There ar...
As it becomes increasingly difficult to generate quality leads through Google AdWords, service providers have found opportunity in Local Services by Google, an exclusive platform that allows advertisers to receive and engage with potential customers in a custom dashboard. At the end of 2018, due to...
Over the last year, we’ve discussed the importance of prioritizing leads that best align with your business, so you can maximize your sales team’s performance and increase your bottom line. Now, we have a software solution that delivers just that. With Predictive Sales AI, a Spectrum Communications...
Rather read? Here’s the full transcript! What’s up everybody, it’s Jim Wingfield bringing you another installment of the Spectrum Marketing Minute. This week we are broaching the bane of every marketer’s existence, and that my friends, is lead tracking. Before we get into the meat and potatoes o...
Your Google My Business listing is perhaps the most important piece of digital real estate you can own. It’s the first thing customers see when they search for your business online, making it incredibly vital to your digital marketing strategy. So, how can you make sure your listing reaches its full...
Community outreach may seem like a concept that’s hard to implement in a business setting, but our partners at EHA Solutions have done just that. I sat down with Michael Goater, Operations Manager at EHA Solutions, to discuss how they approach service. They’ve made community outreach and development...
How has the DIY mentality affected EHA in the conversations that you have with customers? If my competitors or if the industry as a whole is zigging, then I need to zag. I can’t do what they’re doing. So, what do they do? They resist it. They want to justify it, they want to “build value”, a...
I was fortunate enough to sit down with Michael Goater, a partner of EHA Solutions, for almost 90 minutes to discuss how he’s had success building service companies, the importance of digital within service verticals, and the HVAC industry as a whole. As you’re aware, this space is currently o...
Capture Lead Information with Ease at Any Home Show Rather Read? Here's the full video transcript! It’s Jim Wingfield from Spectrum Communications & Consulting. We’re down here in Indianapolis for the 2019 Indianapolis Home Show. We’re here with our partner, Cochran Exteriors, getting them set...
