Spectrum Communications & Consulting Inc. Blog: Leah Valenti
About Leah Valenti
Open up a Google Chrome browser and go to your website. Take a look at your website’s URL. Does it start with HTTP or HTTPS? If you see HTTP, Google’s latest announcement is definitely going to affect you. Starting in July 2018, all websites that have not migrated over to HTTPS will be marked as “...
We are so excited to introduce our new team member Pete Dabbelt (especially because his name rhymes with “meet,” giving us the perfect title for this article). Pete is joining us after 8 years at Improveit 360, allowing him to bring a ton of industry experience and strategic relationships to the Spe...
We recently gave you the rundown on how to write a better job description. But once you’ve written the right job description, where should you post it? The number of options can be overwhelming. Which is best for your business? What are the differences between the different platforms? How much do th...
Renaming your company sounds like a drastic action—and you’re probably wondering why the heck we’d recommend it. But there are some substantial reasons for considering a name change. The wrong name can have a hugely negative effect on your digital marketing. We’re not just talking about your...
As a home service business, one of your primary goals is to appear at the top of search results so that potential customers can find you, request quotes, and book appointments. At this point, you’ve probably tried a slew of strategies to increase your ranking. But with all of these efforts, man...
As a home service business, bringing in leads is a standard concern. But lead volume won’t matter if your lead quality isn’t up to par. In fact, in our 2017 Home Services Industry Survey, we discovered that lead quality was even more of a concern for home service businesses than lead generation was....
A lot goes into hiring someone. From sifting through applications to conducting multiple interviews, it can be quite the process. But today, we’re taking it back to the basics—the job description. Nowadays, much of any company’s recruiting process is done digitally via job posting sites like I...
Last week we saw two big updates from tech giants Facebook and Google. Both of these changes will have major effects on home service businesses, so read up! Update #1: Facebook De-Emphasizes Commercial Content What’s the Update? Facebook’s user engagement has declined, so in an effort to increase it...
We recently released our 2017 home services industry survey results, and confirmed something we already knew—home service businesses struggle with recruiting. In fact 60.5% of respondents reported that recruiting talent was a challenge for their business, and not being able to hire necessary t...
Curious how you compare to other home service industry experts? We sent out a survey to remodelers, contractors, movers, and other home service specialists so that you can find out where you stand. See some of the survey highlights in the infographic below, or download the full report to get the mos...
