Renaming your company sounds like a drastic action—and you’re probably wondering why the heck we’d recommend it. But there are some substantial reasons for considering a name change.

The wrong name can have a hugely negative effect on your digital marketing. We’re not just talking about your website branding—we’re talking from a search and advertising perspective. A bad company name can:

  1. Make your company hard to find on search
  2. Increase the amount your company spends on ads (potentially by hundreds of dollars a month)
  3. Give competitors an advantage

Starting to think you should take another look at your company’s name? We laid out the five biggest naming mistakes with examples so that you can make an informed decision about your company name! Download the infographic below to make sure your company’s digital marketing isn’t being negatively affected.