The home improvement lead generation space is big business. HomeAdvisor bought out the established player Angie’s List earlier this year, likely to monetize their stream of review-based home improvement leads. Google, never one to shy away from competing for advertising revenue, has recently rebrand...


Following the acquisition announcement of Angie’s List by HomeAdvisor’s parent company IAC, we saw news this month of large-scale layoffs at Angie’s List. With an estimated 230 employees leaving the company after the new merger, that means about 20% of the review giant’s workforce has been let go in...


Angie’s List Merger Update

In May, Angie’s List rocked the home services world by announcing its buyout from rival company, IAC, also known as HomeAdvisor’s parent company. After a difficult year of poor stock performance, consistent layoffs, and the introduction of their “freemium” model to attract disinterested consume...


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