This news from Google was so exciting, we had to do a double-take. By cleverly implementing this new feature, you can track and advertise to website visitors… looking for your competitors’ websites! The new feature, called Custom Affinity Audiences, is available today to select advertisers. H...


What’s the first thing that comes to mind when you hear the words “ setting goals?” The phrase above can mean different things in different situations. It might inspire a feeling of lackluster indifference when the time rolls around for New Year’s resolutions or a sense of dread when applied t...


Hummingbird happened. It’s done. Google users now search using the fastest, most precise algorithm ever. It was designed to focus less on keywords and more on users’ prior search queries, browsing history and social activity. The idea being that the more Google knows about your past interests, the b...


Business owners, more than anyone else, understand the importance of precise, accurate data and the impact it can have on a company's success. Marketers have long relied on concrete data to make impactful decisions that would truly resonate with the goals and objectives of a business, both long- and...


Have you ever wondered what type of visitors your website gets? You may have asked yourself questions like, how many visitors am I getting, where are they coming from or what pages are being viewed? Google Analytics is a free tool offered by Google that gives you those answers and more! Many have he...


How are people getting to your website? Is it directly through a search engine organically or by clicking on an ad? There is a plethora of sources that drive traffic to your websites and new sources are being created every day. Understanding your current traffic sources is the first step in formulat...


About Spectrum

Spectrum is a premier digital lead generation and software company. In building a custom website, utilizing our patented Sales Automation and CRM Software platform, and providing lead generation services to drive targeted traffic we are able to help businesses like you grow. As a Google Elite Partner ranking in the top 1%, Google rates us as one of the best agencies in the world in performance and customer care. Rely on Spectrum’s innovative software and marketing services to grow your business and bottom line, guaranteed!

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