When Your Usual Lead Sources Dry Up

Expanding your business relies on a steady flow of new leads. You understand the industry and have your go-to sources to generate leads, but what happens when your usual sources don’t yield the same return on investment? Taking advantage of all sources depends on having a solid digital marketing str...


Maintaining a loyal customer base is key for any business, and growing a company requires constant customer satisfaction. With today’s technology, you don’t have to wait for a customer to call for you to get a sense of your performance and make changes. With Spectrum's survey tool, you can...


Listen to the team at WindowWorks explain how they outpace the competition every year. The home improvement space is super competitive in Chicagoland. To generate leads and sales, you need to beat the national brands with their huge TV budgets as well as the mom-and-pop shops who are willing to drop...


According to Remodeling Magazine, 15-20% of sales appointments are one-leggers, or sales calls with only one homeowner present. Deciding to leave 20%+ of sales on the table is an enormous decision, so you should really think about your process for turning one-leggers into profitable business. Here a...


Another great data set was released by Harvard’s Joint Center for Housing Studies. That study weighs in at a whopping 40 pages, filled with dense data tables and home-improvement data. We pulled out the most valuable insights for your business, so here are Spark Notes: Strong Market Ahead The remode...


You have an accountant to do your taxes. It’s a complicated task, and messing it up can cost you a lot of money. Your website operates in the same way. While most business owners start by running their own website, your business will quickly outgrow that model. You need an expert to manage your digi...


About Spectrum

Spectrum is a premier digital lead generation and software company. In building a custom website, utilizing our patented Sales Automation and CRM Software platform, and providing lead generation services to drive targeted traffic we are able to help businesses like you grow. As a Google Elite Partner ranking in the top 1%, Google rates us as one of the best agencies in the world in performance and customer care. Rely on Spectrum’s innovative software and marketing services to grow your business and bottom line, guaranteed!

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