Spectrum Communications & Consulting Inc. Blog: Technology
Below is a no-nonsense questionnaire every business owner should take. Please take it sooner rather than later. Note: These questions are about your online marketing. The more questions you answer “Yes” to, the more likely it is that you’re adequately prepared for the online consumers of 2...
Hello, Business Owner. I’m a Responsive Website. I’m what the future looks like. And the future is closer than you think... Before you sign off, hear me out. Because when it comes to your website, switching to responsive design will bring your company the most value, the most usefulness – both now...
In 2012, Amazon.com went down for 49 minutes. As a result, the company lost nearly $6 million in sales. Six. Million. In less than an hour. On average, each unique visitor will spend about $189 with Amazon. To put this in perspective, that’s five times more than what eBay’s unique visitors spend.Ama...
So here’s what happened at a gourmet grocery store about 15 years ago: Researchers from Stanford and Columbia University set up a display of high-quality jams for customers to sample. Customers were also incentivized to buy a jar with a $1-off coupon. Half the customers were shown a display with 24...
Hummingbird happened. It’s done. Google users now search using the fastest, most precise algorithm ever. It was designed to focus less on keywords and more on users’ prior search queries, browsing history and social activity. The idea being that the more Google knows about your past interests, the b...
Google’s last algorithm update, affectionately known as Panda, stepped aside late last month. On October 3, 2013 Google announced Hummingbird, which is being billed as the company’s largest algorithmic change in 12 years. Google, believe it or not, has been around for 15 years. What is Humming...
Your company depends on a steady flow of quality leads to be profitable. Not a dribble; a flow – that’s why you've invested all that energy and moola to create a captivating website with great content, anchor text, and just the right amount of keywords. All that wo...
The estimated reading time for this article is 3 minutes. Voice Search, or Search by Voice, is anything but classic. It's the Google product that allows you to speak your query rather than type it. It's a lot like Siri, Apple's personal assistant software, only you can use it on your desktop....
Your company website isn't the only place potential customers will go to interact with your brand online. Social media platforms as well as local search and business accreditation websites can also serve as resources for people who may want to do business with you. Sites like Facebook, Twitter, Yelp...
Whether you know it or not, responsive website design (RWD) is the future of your website. A site built with RWD will adapt its layout to the device it's being viewed on -- a desktop, laptop, tablet or smart phone -- making it easier for visitors to read and navigate a website without having to cons...
