If you've been contemplating a home renovation, now might be the perfect time to take the plunge, and here's why: President Joe Biden's Inflation Reduction Act (IRA) is set to revolutionize the home improvement landscape. This legislation, designed to incentivize eco-friendly upgrades, offers homeow...


In recent years, a remarkable surge in home renovations has swept across the United States, signaling not just a passing fad but the onset of a sustained boom. This trend, fueled by factors such as the aging housing stock and the digital transformation of U.S. homes, is not only reshaping American l...


In the ever-changing realm of marketing for home services professionals, precision targeting is a game-changer for those aiming to connect with homeowners. Crafting a detailed profile of your ideal customer is the first step, and Spectrum's suite of tools provides an unparalleled advantage in t...


Greetings to our valued community! At Spectrum, we’re thrilled to bring you a monthly dose of innovation and expertise tailored for the ever-evolving home services industry. As we dive into each newsletter, anticipate insights into what’s reshaping our company, a sneak peek into upcoming product upd...


In the fast-paced digital world, capturing the attention of potential customers can be challenging, but what if there was a tool that could turn an exit into an opportunity? Enter Exit Intent pop-ups – the secret weapon available within your LISA admin, that grabs visitors' attention and gets them t...


Effective customer relationship management plays a pivotal role in achieving and sustaining success. Spectrum's LISA Platform offers a robust solution with seamless CRM integration, providing businesses with the tools to streamline lead management, improve data visibility, and optimize customer...


Trust and credibility are paramount in the highly competitive world of home services. Potential customers want to know that they're choosing the right company for their needs. One powerful tool for showcasing your expertise and winning their confidence is the "Past Projects" section in your LISA adm...


In today's fast-paced digital landscape, harnessing the power of Artificial Intelligence (A.I.) is crucial for home improvement companies looking to stay competitive and drive growth. A.I. can revolutionize various aspects of lead generation, from market research to sales proposals. As a Spectrum en...


When it comes to promoting your home services company, one strategy that often catches attention is the sweepstakes campaign. While it can seem like a fun and innovative approach to generating leads, it’s essential to weigh the pros and cons before diving in. In this blog post, we’ll explore wh...


Your website’s blog is a powerful tool that can help you connect with your audience, establish authority, and boost your search engine rankings. With Spectrum’s wide array of tools and services, you can easily grow your blog and maximize your website traffic. In this blog, we’ll explore effective st...


About Spectrum

Spectrum helps home service businesses grow with digital lead generation and sales software built for your industry.As a Google Premier Partner ranking in the top 1%, Google rates us as one of the best agencies in the world in performance and customer care. Rely on Spectrum’s innovative software and marketing services to grow your business and bottom line, guaranteed!

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