It’s natural to want to pursue all of the leads that contact your business. After all, we’re taught that every lead is an opportunity. While every lead might bring some sort of opportunity to your business, not all opportunities are created equal nor are they all worth your while. Instead, have you...


When you break it down to the bare minimum, your revenue is going to be based off two things: your leads and your average job sale. In December, we put together a lead calculator to help you determine how many leads you need to meet your revenue goal. But that still leaves your average job sale. W...


In the home improvement industry, your company’s growth follows a set path. From the struggle of being a one-man-show through the ultimate goal of selling your business or passing it on, you can count on passing the same 4 stages on your way. The Rockefeller Habits refers to the transitions bet...


It’s the 21 century, and the remodeling industry changed – We’re living in the future. You have a TV, a calculator, and a telephone sitting in your pocket, all at the same time! Here’s a trip down memory lane, looking at the strategies that used to build remodeling empires, but now have been cast of...


Moving can be a brutally competitive business. With the amount of tiny companies charging next-to-nothing for their moves, you can really feel the pressure on pricing. One way to secure your company against price competition is to offer add-on services that your customer simply cannot resist. Here a...


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Spectrum helps home service businesses grow with digital lead generation and sales software built for your industry.As a Google Premier Partner ranking in the top 1%, Google rates us as one of the best agencies in the world in performance and customer care. Rely on Spectrum’s innovative software and marketing services to grow your business and bottom line, guaranteed!

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