The Big Picture for 2017

Technology moves at a mile a minute. The first iPhone was introduced in 2007. Now, 10 years later, smartphones are practically everywhere. Our industry moves so fast that it can be hard to keep up with all the changes. We can help you with that! Here is a roundup of the biggest trends in 2016, and w...

When we visited Mountain View in May, Google announced new features on the horizon for advertisers. The most exciting new feature launch was the plan to increase the size of Google ads by about 50% - eventually. Well, eventually means now! Google made Extended Text Ads available to all advertisers l...

Your company website isn't the only place potential customers will go to interact with your brand online. Social media platforms as well as local search and business accreditation websites can also serve as resources for people who may want to do business with you. Sites like Facebook, Twitter, Yelp...

Entering most anything into Google Search will yield you ten organic results, which are made up of ten separate component, or parts – though when it comes to influencing the click-through patterns of potential business leads, some of these parts are more important than others. In this two-part artic...

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Spectrum helps home service businesses grow with digital lead generation and sales software built for your industry.As a Google Premier Partner ranking in the top 1%, Google rates us as one of the best agencies in the world in performance and customer care. Rely on Spectrum’s innovative software and marketing services to grow your business and bottom line, guaranteed!

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