Blog: Spectrum
Paid search, or pay-per-click, is an extremely successful advertising model that businesses use to hone in on their target market. While many companies are attracted to the practicality of PPC marketing, many business owners also find it difficult to be successful without a healthy dose of prerequis...
Live chat is a software application that many B2C business owners choose to implement on their website. It's not exactly the newest technology; it's actually a relatively old form of communication by now. However, in the context of today's text-heavy society, live chat is more impactful and more use...
Ultimately, whether or not you should cheat your way to the top of a search engine results page depends on several factors. However, before we take each of those determinants into consideration, it's important to note that cheating theGoogle algorithm isn't illegal (in the traditional sense). If you...
If the there was ever a communications business marketing dragon with two identical heads, one brain would be social media oriented while the other would focus solely on blogging. It's the truth. Both forms of online marketing are equally important to the success of any business marketing plan. Alth...
Pay-per-click ads, as most of you well-know, appear on the side and at the top of Google, Bing and Yahoo! SERPs. They're used to direct customer traffic to websites, funneling millions of people to the optimized landing pages of companies from virtually every industry. Pay-per-click, or PPC, is a tr...
In light of Google's recent algorithmic adjustments, the search engine leader has released some hints intended for users who want "to get ratings, reviews and recommendations that are relevant, helpful, and trustworthy." Google also notes that the changes they've made are there to "protect both busi...
In late 2012, we published an article about responsive website design, or RWD, a revolutionary new approach to crafting sites, which delivers an optimal viewing experience for users regardless of the device they're using. Consider this your 2013 update. Unlike regular websites that aren't able to di...
Is your company’s website as effective at generating sales/leads as it could be? Which aspects of the website have the biggest opportunities for improvement? Pay-per-click advertising is an easy and cost-effective way to collect reliable performance information to answer these questions and generall...
1. End your prices in 9—it increases sales dramatically. According to eight studies surveyed by a Harvard Business Review contributor, products ending with a 9 (including the cents digit) outsold similar products ending in a different digit by 24%. Ending your prices with a 9 may increase sales even...
Yesterday, Eddie Shleyner wrote an article about how to increase your Google traffic with easy writing techniques. You can also increase your Google traffic by making your Google results stand out from the pack visually. Remember, you only have one second to convince most readers that your website i...
