Spectrum Communications & Consulting Inc. Blog: Kevin McKenzie
About Kevin McKenzie
Attending KBIS & IBS this year? We certainly hope so! It's a great opportunity to grow your business by leveraging the expertise and savvy of some of the most sophisticated remodelers in the country. If you are planning on attending KBIS & IBS, we have an exclusive gathering at the Minus 5 I...
Remodeling is a numbers game. As your business grows, you will be handling a dizzying amount of marketing and sales sources. Keeping track of them can be a challenge, but it is also critical to profitably building your business. Each lead source will perform differently, both in how much it costs to...
With the amount of review sites swirling around out there, it's hard to build a great reputation online. This is only becoming more important, as your customers read reviews before buying more products, they will come to expect to read reviews before making the purchase. For most of your customers,...
It’s the 21 century, and the remodeling industry changed – We’re living in the future. You have a TV, a calculator, and a telephone sitting in your pocket, all at the same time! Here’s a trip down memory lane, looking at the strategies that used to build remodeling empires, but now have been cast of...
You may have noticed, Google is sending out emails encouraging their webmasters to use best-practices to make sure that your website is ready for the recent boom in mobile buyers. That means having a lightning-fast website, ready to use on desktop and mobile devices. Good news - We built your websit...
We are die-hard Habitat for Humanity fans over here at Spectrum. They are just a great cause, building homes for people in need. Plus, every time I do a build day with Habitat, I learn something new about the remodeling trades and home building. Talk about a win-win! Last weekend, a team from Spectr...
Here at Spectrum, we are always looking for new ways to generate leads and bottom-line revenue for our partners. Today, we are announcing a partnership with HomeAdvisor, the largest nationwide source of home service leads available for retail. Here are some of the exciting developments we have to he...
If you had a second chance to persuade every visitor on your website who didn’t get in touch with you on their first visit, wouldn’t you want to take it? Of course you would! Remarketing ads give you that exact opportunity, following qualified homeowners around the web after they visit your site. Wh...
A few years ago, would you have possibly imagined a waiter handing you a tablet instead of a paper menu? Or being able to pull up a plane ticket right on your phone? All around us, paper products are disappearing and being replaced with digital platforms that perform the same functions—and mor...
If you could appear on top of Google search every time someone searched for your competitor, would you want to? Of course you would! By bidding on your competitor's brand name, you can grab leads out of your competitor's sales funnel. We have just the strategy to make that happen. Here’s...
