Spectrum Communications & Consulting Inc. Blog: Tracking Your Website
Your website is a valuable revenue source for your business, which is why it’s important to have every tool at your disposal to make the most out of a customer interaction. Site conversion is a critical component of your marketing strategy—it’s the difference between an interested visitor and...
Rather read? Here’s the full transcript! What’s up everybody, it’s Jim Wingfield bringing you another installment of the Spectrum Marketing Minute. This week we are broaching the bane of every marketer’s existence, and that my friends, is lead tracking. Before we get into the meat and potatoes o...
The classic marketing conundrum – you are running an expensive ad on television, and a couple of cheap ads on the radio. You have yard signs and home show coupons. Of course, your website is generating leads, too. As the sales appointments come in, how do you know where they’re coming from? You do w...
Moving is a numbers game. As your business grows, you will be handling a dizzying amount of marketing and sales sources. Keeping track of them can be a challenge, but it is also critical to profitably building your business. Each lead source will perform differently, both in how much it costs to gen...
Have you ever wondered what type of visitors your website gets? You may have asked yourself questions like, how many visitors am I getting, where are they coming from or what pages are being viewed? Google Analytics is a free tool offered by Google that gives you those answers and more! Many have he...
