Not All Leads Are Created Equal

Rather Read? Here's the Full Transcript: As busy season comes to a close, it’s important to make sure you and your team stay disciplined with your inbound leads. Up until this point, the home services industry has built itself upon the notion the more leads the better. That all leads are created e...

It’s natural to want to pursue all of the leads that contact your business. After all, we’re taught that every lead is an opportunity. While every lead might bring some sort of opportunity to your business, not all opportunities are created equal nor are they all worth your while. Instead, have you...

As a home service business, bringing in leads is a standard concern. But lead volume won’t matter if your lead quality isn’t up to par. In fact, in our 2017 Home Services Industry Survey, we discovered that lead quality was even more of a concern for home service businesses than lead generation was....

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