Email is a great tool for home services marketing. You are selling a service with a considerable research window – the more expensive your service, the longer the window. If you touch a prospective customer throughout their research process, your brand will keep popping up in their mind as they’re g...

When you’re running a sophisticated business at scale, your interactions with your customers can quickly become complex—and overwhelming, to say the least. From the first contact to setting and confirming the appointment, you’ll need to have systems in place to make sense of a truly complicated proc...

In the Part One of this three part series I dove head first into Google Analytics traffic sources. Google Analytics splits traffic between Search, Referral and Direct. However, there are multiple traffic sources that branch off of these three core categories. Breaking Down the Three Core Traffic Sou...

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