Spectrum Communications & Consulting Inc. Blog: SEO
In part two of this three part series I introduced eight types of traffic sources your business can utilize. In this third and final article, I will address traffic sources that should be kept away with a 10 foot stick. In search engine optimization (SEO) we classify traffic sources as either being...
In the Part One of this three part series I dove head first into Google Analytics traffic sources. Google Analytics splits traffic between Search, Referral and Direct. However, there are multiple traffic sources that branch off of these three core categories. Breaking Down the Three Core Traffic Sou...
How are people getting to your website? Is it directly through a search engine organically or by clicking on an ad? There is a plethora of sources that drive traffic to your websites and new sources are being created every day. Understanding your current traffic sources is the first step in formulat...
On a daily basis, many people will use a computer, and of those computer users, almost all of them will surf the internet. Of those internet users, the vast majority uses Google for their searches on the web. The question I ask you is: Do you know the best search practices for Google? A study at Ill...
Each month now Matt Cutts posts some information about the changes to Google's search algorithm. You can visit the blog here. This is a great resource and helps us in the SEO world determine if we need to make any changes to our SEO strategy. However, for those of you that are not experts, here is t...
Local search is changing the way consumers find and purchase products. Google is an ever evolving animal with the most recent change being Google’s algorithm adjustment referred to as the Penguin Update (Previously known as the Webspam Update). This update is Google's way of cracking down on s...
Let’s look at one of the biggest topics in search marketing today… reputation management. Total online reputation management is a crucial and time consuming part of online marketing. It can be done by a small business owner in their spare time or by a professional SEM agency for a large corporation....
Mobile is making a huge impact and it is time that your internet marketing strategy supports the mobile viewers of your website. You might be thinking, 'yeah, yeah... I have been hearing about mobile and I know it’s important but it doesn’t affect me yet.' Let’s take a look at some real world...
In the past few days, Google has been rolling out their new search results page layout, which they call Place Search. When searching on Google, there will now be an option for “Places” in the left sidebar of the page. Clicking this option will show you places that may be relevant to your search. Whe...
Increase your position (or establish one period) in Google Maps, increase your sales. Sounds too good to be true? Or maybe it appears to be a too simple solution for generating a bigger return on investment with your advertising dollars. Reallocating your advertising dollars from other areas like th...
