Introducing is all about measuring and improving your customers’ experience with your products and services. is a reviews tool which allows you to easily attach a reviews engine to your website to ask for and gather reviews.

This morning while doing some manual search results checks, I ran into what to me is a totally new Google SERP results layout. The overall design, as always, has not changed. What's different in the SERP's I saw was that the 'maps' listing and organic listing are now somewhat integrated. By this I m...

Link building is a fundamental part of any SEO plan. The original algorithms used to determine a sites ‘authority’ for a certain keyword by all of today’s major engines were based on inbound links.. and they still are today. Maybe less so, but links are a major factor in getting your ’keyword’ to ra...

What are Backlinks? The simple answer is this: backlinks are a vital part to ensuring your business’s website page ranking is high on Google, Yahoo! or Bing. In even simpler terms, backlinks are incoming links which direct to a website. The more backlinks you have throughout the web, the higher your...

About Spectrum

Spectrum is a premier digital lead generation and software company. In building a custom website, utilizing our patented Sales Automation and CRM Software platform, and providing lead generation services to drive targeted traffic we are able to help businesses like you grow. As a Google Elite Partner ranking in the top 1%, Google rates us as one of the best agencies in the world in performance and customer care. Rely on Spectrum’s innovative software and marketing services to grow your business and bottom line, guaranteed!

Digital Marketing
Rethink the way you market, integrate your lead generation strategies into one.
Spectrum Insider
Maximize your success with Spectrum’s unique approach to lead generation.
Software Innovation
Stay up to date on the latest and greatest lead generation software.
Get Spectrum's Latest Resources In Your Inbox.