Spectrum Communications & Consulting Inc. Blog: Digital Marketing
Remodeling Magazine reports that 15-20% of sales appointments are one-leggers, or sales appointments with only one homeowner present. That percentage is even higher in suburbs and during summer. Rather than losing 20%+ of possible business, you should take steps when setting the appointment and runn...
Email is a great tool for home services marketing. You are selling a service with a considerable research window – the more expensive your service, the longer the window. If you touch a prospective customer throughout their research process, your brand will keep popping up in their mind as they’re g...
Referral leads are well loved for a reason: they close at an unparalleled rate, and the cost-per-lead is about as low as it gets. The question is how to grow the amount of referrals you receive. A certain portion of your customers are going to refer you without you doing a thing. Picking a home serv...
Time for some hard truths. According to Google, as of May 5, there are more monthly searches on smartphones than on desktop computers. Digging into our own data from hundreds of home services companies, we see the same trend. If your site doesn’t look great on a smartphone, you are hemorrhaging lead...
Tired of downtime? Download our guide to the right to get tools to keep your site live! You are investing a substantial amount in your digital presence. You’ve posted your services, photographs of your work, and reviews from happy customers. Your website is like the tireless superstar on your sales...
Don’t forget – we’ve also analyzed Google’s recently redesigned layout. Download the full insights to the right! Currently in its beta phase, Google is testing out a new paid search format for home services professionals. This allows Google searchers to view a list of companies, and send quote reque...
Skip straight to the insights by downloading our free analysis to the right! Review stars next to your listing in Google – you’ve seen it for titanic review companies like Yelp or Home Advisor. You’ve probably even seen them for some of your biggest competitors, the national players in your industry...
Want to know more? The FBI released a Public Service Announcement with recommendations - download that to the right! Here is a screen capture, currently live, from a home remodeler in the Midwest. The content of their website has been hijacked by hackers sympathetic to ISIS, the terror group in the...
Eager to jump right in and get reviews? Download our 3-Step Guide for instructions! Your reputation online is not a single, unitary thing – it isn’t just your Yelp rating or your testimonials on your own website. It is the whole panorama a customer sees when they search for you on the web. Do a...
As marketing experts in the home services industry , we are frequently asked by our remodeling partners: when should I have staff to answer my phones? At the heart of the question is the balance between the cost of staffing your phones after-hours and the benefit of answering after-hours calls. So,...
