Do Star Ratings in Google Results Drive Sales?
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Review stars next to your listing in Google – you’ve seen it for titanic review companies like Yelp or Home Advisor. You’ve probably even seen them for some of your biggest competitors, the national players in your industry like Andersen Windows. It’s a fair guess to say that reviews in your Google listing help you drive more leads through the web. But how many more leads? How large of an impact does this technology have for the home services industry?
We devised a study to answer exactly this question! Here is the Spark Notes version:
- More people click on sites with stars – visitor counts increase sharply.
- More people buy once on site – the conversion rate rose dramatically.
- Overall, customers love the review stars – we saw remarkable increases to total sales volume.
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