As digital becomes more robust with advertising opportunities, it is more important than ever to track your inbound leads. Tracking your leads is not inherently complicated, but it requires constant vigilance in order for it to be effective for your business. Lead tracking is not simply asking a c...

Rather read? Here’s the full transcript! What’s up everybody, it’s Jim Wingfield bringing you another installment of the Spectrum Marketing Minute. This week we are broaching the bane of every marketer’s existence, and that my friends, is lead tracking. Before we get into the meat and potatoes o...

In part two of this three part series I introduced eight types of traffic sources your business can utilize. In this third and final article, I will address traffic sources that should be kept away with a 10 foot stick. In search engine optimization (SEO) we classify traffic sources as either being...

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