Spectrum Communications & Consulting Inc. Blog: Advertising
In the home improvement industry, we are constantly looking for new ways to make the phone ring. From billboards to TV ads to great websites, we want to persuade potential customers on the market for our products to pick up the phone and call us. A great Google feature just became available to help...
Looking to sell more homeshow leads? Get the strategies in our step-by-step homeshow guide to the right! Imagine this – your homeshow booth looks great, with your trailer of products gleaming and spotless. Your A-Team of demonstrators stand by, ready to explain your product and charm customers into...
Is your company’s website as effective at generating sales/leads as it could be? Which aspects of the website have the biggest opportunities for improvement? Pay-per-click advertising is an easy and cost-effective way to collect reliable performance information to answer these questions and generall...
If you focus your online ads on bargain propositions like “great prices,” you may be losing money on customers with tight budgets. Here are some ways to write ads that are more cost-effective and more persuasive than most sale ads. This article will cover: Clarification Location Quality Personaliz...
What’s at the Soul of Great Advertising? Advertising isn’t logical – far from it, in fact. Advertising doesn’t have to make perfect sense; it doesn’t necessarily have to teach us anything or deliver tons of information or give us the skinny, either. No. Advertising doesn’t have to do any of that. T...
