Mattress & Mobile: the Future of Bedding Retail
More people are using their mobile devices to browse the Internet than ever before. With 45% of American adults owning smart phones and 25% owning tablets, consumer Mobile Web traffic is unarguably on the rise and showing no signs of slowing down. With so many consumers surfing the Web, it has become absolutely necessary for retailers to have a website that is compatible on any device – not just desktop computers.Buyers are browsing and researching several mattress models throughout their purchasing process. Therefore, it would behoove retailers to provide mobile consumers with a simple, easy-to-navigate interface where they can find all of the information they need quickly. So whether they want to make a purchase on the spot or simply find your store’s location, a fast and user-friendly site is often the difference between making the sale and losing it.
Are people shopping for mattresses online? Would consumers be satisfied with a mobile mattress shopping experience? Trends from Spectrum’s leading Simmons dealers say yes – showing that mobile use is indeed skyrocketing. In January of 2012, mobile traffic to these sites was at an average of 20% and today 40% of users are visiting mattress websites with their mobile devices. The screenshot below shows a Simmons Mattress client's mobile analytics data as of January 30th 2013.
In addition to nearly half of all traffic coming from a mobile device, the number of first time visitors viewing from their smartphone or tablet is actually greater than those visiting from a desktop. Furthermore, the number of conversions, i.e. phone calls, coupons and walk-in traffic has increased! These numbers continue to grow supporting the idea that having a website that supports mobile viewing is a significant advantage.
Spectrum is a leading Internet marketing company paving the way for mobile accessibility in the mattress industry. We provide our customers with optimized, mobile-compatible websites and full marketing direction. Contact Spectrum today to learn more about what we can do for the mobile presence and compatibility of your mattress business!