Spectrum Communications & Consulting Inc. Blog: Spectrum Insider
In case you haven’t seen it, Angie’s List announced this week that they are opening up their subscriptions with a free basic service, allowing non-paying customers to read and write reviews. This will boost the number of potential customers who are looking at your Angie’s List profile! Since you're...
When you search for your moving business online, what do you see? This is exactly what a prospective customer (or someone on the fence after talking to your sales team) is going to do, so it’s a useful thought experiment. You see your own moving website (woo!). You see your Google Local listing (dou...
For the past few months, we’ve been advocating all the wonderful ways the new Survey Tool can help your business. Have you checked it out yet? Getting started is quick and easy, and if you do have questions, you can always contact your account manager for help. More Surveys, More Reviews For those w...
After learning just how powerful reviews can be for boosting your company’s lead volume, you’re convinced—you need to take advantage of your website’s Reviews Management Tool. After all, we recently did a study with our own clients and found that customers who use the tool received 49% more organi...
As our valued customers, the team here at Spectrum wants to keep you in-the-know about the latest and greatest in digital marketing. Last week, Google made an announcement that as of July 28, the search giant would begin cracking down on unclaimed or dormant Google+ Local pages (now called Google My...
Spectrum’s Reviews Management Tool integrates reviews with Google to improve your search results visibility.On-site reviews and star ratings allow you to craft a strong reputation as an authority and increase click-through rates.Legitimate reviews on your site build trust with your potential custome...
New-age technology has ushered in a brand new way to connect with customers all over the world. Gone are the days of cold calling and mass mailings. No longer do you need to wait for reports detailing the performance of your marketing efforts. Today – right now – you need to create social medi...
An informative, persuasive message is critical to any advertising campaign. Since your website is a form of advertising, you need to present a compelling message that will get prospects to take action. However, you also need to ensure that your website appears in search engines like Google. To do th...
Times are changing in the SEO (Search Engine Optimization) field. No longer is it vital to find blog posts to comment on. No longer is it imperative to find irrelevant websites to link with. Getting your website found in search engines has become a lot more involved. Being social and utilizing many...
So you’ve started working out the details of your business’s new website and social media campaign. There’s a lot to think about! Let’s briefly go over your lead generation strategy to make sure everything’s in order. Your site is built with responsive design? Check! It has eye-catching colors and a...
