Beverly Kim - Blog - Spectrum Communications & Consulting Inc.

About Beverly Kim

Beverly is a writing and editing professional with experience in marketing, editorial, social media management, and brand management. Find me on LinkedIn.

What’s My Line? Converting Your Callers With the Perfect Phone Script

Written by Beverly Kim on December 03, 2015

It’s true that consumers have become more selective than ever in choosing a company to do business with. In the customer-driven world of today, people don't do business with just anybody. They want quality products that come with quality service. 89% of consumers said they started doing business wit...

What it Takes: A Successful Reputation Management Plan for Remodelers

Written by Beverly Kim on October 15, 2015

So you’re ready to take control of your reputation management strategy. Great! But before you tell yourself that responding to negative reviews online and posting good reviews from customers on your website is easy, hold your reservations. In fact, maintaining an active reputation management program...

Moving Forward: The Right Path to a Reputation Management Strategy for Movers

Written by Beverly Kim on October 15, 2015

Ready to "move" forward with your business? Great! That means it's time to take control of your reputation management strategy. But before you tell yourself that responding to negative reviews online and posting good reviews from customers on your website is easy, hold your reservations. In fact, ma...

4 Reasons You Need to Shift Gears to On-Site Reviews

Written by Beverly Kim on July 21, 2015

Properly syndicated reviews communicate with Google to improve your search ranking. Legitimate reviews on your site build trust with your potential customers. On-site reviews allow you to craft a strong reputation as an authority. Research behind on-site reviews shows increased volume of organic tra...